Reonomy alternatives: what to use for the data, and what to use for the deals

What Reonomy actually is

Reonomy is a property intelligence platform owned by Altus Group. It covers ownership records on more than 55 million commercial properties, with entity resolution that pierces LLC layers to reach the people behind an ownership structure, contact details for outreach, and likely-to-sell scores that rank which owners are most worth calling. On May 27, 2026, Altus made the product fully self-serve, so a subscription now starts from the pricing page instead of a sales cycle.

The pricing is public, which is still unusual in CRE data. Per Reonomy's pricing page, the monthly plan starts at $500 per month with unlimited searches, plus $75 per month for 1,000 exports. The annual plan starts at $400 per month billed annually and includes 1,000 monthly exports. Bulk data feeds and API access are quoted separately.

The job Reonomy does is sourcing. It answers who owns this building, how to reach them, and which owners in a submarket look most likely to transact. It does not manage what happens after the owner picks up the phone. There is no pipeline, no task list, no file storage, and no closing calendar. That distinction matters for how you read any list of alternatives.

Why people search for alternatives

The complaints cluster around data quality outside major markets. CRE Daily's review credits the intuitive search and the likely-to-sell scoring, then lands three criticisms: the platform relies on AI without human verification, which makes smaller markets less reliable; sales comps lack precision and lease comps are absent entirely; and its market research content has not been updated since 2021. For teams working tertiary markets, bad contact data means wasted outreach, and that erodes the case for the subscription.

Price is the second driver, in a specific way. At $400 to $500 per month per seat, roughly $4,800 per year per user on the annual plan, Reonomy costs as much as some small teams' entire software budget. When a seat only gets used for a monthly list pull, the invoice invites the alternatives search.

The third reason is a mismatch rather than a flaw. Some subscribers bought Reonomy expecting a full deal system and found a prospecting database. Their problem sits downstream of sourcing, in the tracking of live pursuits, and no data provider fixes that.

Reonomy alternatives by job to be done

CoStar is the default upgrade path for teams that outgrow Reonomy's comp quality, and the cost jump is real: buyer transaction data compiled by PropertyScout360 puts the average CoStar contract at $15,130 per year, roughly triple a Reonomy annual seat. We broke down that decision in the CoStar alternatives guide. Crexi's data product is the middle path, covered in our Crexi alternatives piece.

MotionCRE is on this list for one job and it is honest to be precise about it. It has no property database, no owner contacts to sell you, and no likely-to-sell model. It is deal management software: the system that tracks the deals your data tool finds. If your dissatisfaction with Reonomy is about data, MotionCRE is the wrong answer. If it is about what happens to prospects after export, it is the right category.

Where Reonomy wins

For off-market sourcing, Reonomy remains one of the strongest options in the market. The LLC-piercing ownership graph is the feature competitors chase, and for direct-to-owner acquisition strategies in primary and secondary markets it does the core job well. The self-serve model is a genuine advantage too: transparent pricing, a 7-day trial, and a subscription you can start today, in a category where most competitors still require a sales call and an annual contract.

If your team lives on direct outreach and the data holds up in your markets, the rational move is to keep Reonomy and fix whatever else is broken in the workflow. Teams that should actually switch data providers are the ones working small markets where the AI-sourced records miss, or the ones who need lease comps, which Reonomy simply does not have.

Where MotionCRE fits: the other half of the stack

A sourcing tool and a deal management layer are complements, and the budget math shows how cleanly they stack. Take a five-person shop running direct-to-owner acquisitions. Two Reonomy annual seats for the sourcing pair cost $800 per month, or $9,600 per year. MotionCRE's Plus plan covers all five people at $399 per month, or $4,788 per year. The full stack lands at $14,388 per year, still under the average price of a single CoStar subscription.

What the second layer adds is continuity. An exported list of 200 owners produces, over a quarter, maybe 15 real conversations and 5 deals worth pursuing. In MotionCRE those five get cards on a pipeline board with stages and days-in-stage tracking, and the owners, brokers, and attorneys involved live in a contact directory with roles per deal. Files, tasks, key dates, and lender outreach attach to each deal instead of scattering across inboxes. The sourcing tool starts conversations. The management layer makes sure none of them die of neglect.

MotionCRE plans are flat and public: Team at $249 per month for 3 seats, Plus at $399 for 5, Power at $699 for 10, all with a 14-day free trial that requires a credit card.

Migration path

There are two versions of leaving Reonomy, and they look different.

Switching data providers. Your subscription includes export capacity, 1,000 records per month on the annual plan, so the practical move is to pull your saved searches and prospect lists as CSV before the term ends. Owner names, entities, and contact details are yours once exported. Evaluate the replacement on your actual markets during its trial window, using a list of properties you already know the ground truth on.

Adding the management layer. This is not a migration from Reonomy so much as a promotion of your working data. Export the prospects that turned into live conversations, then import them into MotionCRE: properties become deals on the pipeline board, owner and broker contacts land in the directory via CSV import, and any OMs or notes attach to the deal workspace. Realistic effort is about an hour for the import and an afternoon to set up stages that match how your team already talks about deals.

Either way, run the math on the job level rather than the tool level. Most teams that go hunting for Reonomy alternatives come back with two products, a data source and a system of record, because those were always two different jobs.