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For homebuilder & development teams

Pipeline Management Software for Home Builders

MotionCRE is the pipeline management platform for production and custom home builders. Every community tracked from lot acquisition through construction, sales, and closing.

How home builders track their land and lot acquisition pipeline

Home builders track their land and lot acquisition pipeline on a board that follows each community and parcel from Land Identified through entitlement, horizontal development, vertical construction, sales, and closing. Every stage carries its own documents, tasks, contacts, and key dates, so the operations manager sees community status in one place instead of piecing it together from a spreadsheet and two other systems.

Most builders track construction progress in one system, sales in another, and land acquisition in a spreadsheet. The operations manager pieces together community status from three sources. When the construction lender asks for a draw package, someone spends half a day assembling documents from scattered folders.

MotionCRE is scoped to land and lot acquisition and community deal tracking. It is a deal and pipeline management platform, not a homebuyer sales CRM, not construction ERP, and not draw management software. Builders run the acquisition and development pipeline in MotionCRE, then share draw packages and diligence documents with the construction lender through data rooms.

One system for every deal your team runs.

Pipeline, deal workspaces, inbox forwarding, and an AI Associate trained on your real deal data. Everything it takes to move a deal, in the order you actually run it, on one record.

Your pipeline, in real time

Move each community from Land Identified through Delivery on one board. See which parcels sit in Entitlement waiting on approvals and which are ready to break ground. Every stage shows days in stage, so a slow jurisdiction stops catching you off guard.

Pipeline

7 active$119.0M total
Search deals...
Filters
New Deal
Development7
Acquisitions9

Land Identified

1
Senna Ranch

Buckeye, AZ

$8.4M

John Smith12d

Underwriting

2
Stonebridge Landing

Prosper, TX

$26.3M

Mia Lopez7d
2 due
Willow Creek Parcel

New Braunfels, TX

$11.2M

Amelia Nguyen5d

Entitlement

2
Copperleaf Community

Loveland, CO

$16.7M

Marcus Bell21d
Harvest Point

Wake Forest, NC

$14.1M

Riya Patel16d
1 late

Development

1
Meadowline Village

Nampa, ID

$22.5M

Kai Lin11d

Delivery

1
Palmetto Grove

Summerville, SC

$19.8M

Jordan Diaz4d

Every deal has its own workspace

Each community gets a workspace with the purchase contract, feasibility study, entitlement approvals, site plan, and lot takedown schedule. Track lot counts, land basis, and horizontal costs alongside the documents. Approvals, budgets, and delivery milestones live in one deal.

PipelineDue DiligenceBrookhaven Commons

Brookhaven Commons

Active
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4200 Peachtree Rd NE, Atlanta, GA 30319·Atlanta·Multifamily
MR
Marcus Rodriguez
·Close Jul 15·8d in stage·
MR
PS
DO
4 members
·Last activity 2h ago
Street View of the deal property
70%

complete

6 done
2 in progress
1 to do
Needs Attention
2 overdue tasks
1 due today

Upcoming

View all
May 14Phase I ESA Duein 4d
Jun 2DD Expiration
Jun 20Financing Contingency
Jul 15Final Close

By Stage

View tasks
Underwriting
4/4
Offer / LOI
3/3
Due Diligence
3/7

Recent Files

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PDF

Phase I ESA Report.pdf

2.9 MB · May 6 · Environmental

XLSX

T-12 & Rent Roll.xlsx

210 KB · May 4 · Financials

PDF

ALTA Survey.pdf

3.4 MB · May 1 · Legal

Activity

View all
PS
Priya Shahuploaded Phase I ESA Report.pdf3h ago
MR
Marcus Rodriguezcompleted Execute PSA & wire earnest money1d ago
AA
AI Associatesummarized Fannie Mae term sheet from email2d ago
DO
Daniel Okaforadded contact Angela Brooks · Walker & Dunlop3d ago

Forward an email. The deal updates.

Every workspace gets its own forwarding address. Send feasibility studies, plat maps, and entitlement approvals to it. Attachments file themselves into the right deal. Our AI Associate extracts context and proposes next steps.

Inbox

AB
Angela Brooks2:14 PM
Fannie Mae Term Sheet — $25.0M Senior
Hi Marcus, attached is our indicative agency term sheet for the senior loan...
Brookhaven Commons1
RK
Rachel Kim11:02 AM
DD Timeline — Brookhaven Commons
Confirming the DD expiration and outstanding diligence items from the seller...
Brookhaven Commons2
AI
Ascend InspectionsYesterday
Property Condition Assessment — Final
Our team completed the PCA on Friday. The attached report includes cost tables...
Brookhaven Commons3
FA
First American TitleYesterday
Title Commitment — 4200 Peachtree Rd
Find attached the preliminary title commitment and ALTA survey for review...
Brookhaven Commons2
JC
Jared ColeMay 28
Highland Yards — Updated OM
Updated offering memorandum attached with revised rent roll and T-12...
Highland Yards1
N
NewsletterMay 27
Q1 CRE Market Update — Multifamily
The Q1 2026 multifamily market report from JLL highlights Sun Belt absorption...
Needs Routing
Fannie Mae Term Sheet — $25.0M Senior
AB
Angela Brooks
to Marcus Rodriguez · Today at 2:14 PM
Brookhaven Commons

AI overview

Analyzing...
Live
Reading attachments and extracting next steps...
Generated by MotionCRE AI from this thread.

Hi Marcus,

Attached is our indicative agency term sheet for the senior loan on Brookhaven Commons: $25.0M at 5.78% fixed, 65% LTV, and 1.32x DSCR on a 120-month term. Happy to walk through sizing.

Fannie Mae Term Sheet.pdf
640 KB
Sizing Model.xlsx
220 KB

AI that knows every deal

Summarize a feasibility study in seconds. Draft a lot takedown schedule from real deal data. Query your pipeline. Trained on your workspace, not generic templates.

Pipeline6 active

Underwriting

2
Silver Pointe
PS
$30.0M
Maple District
GL
$41.3M

Offer / LOI

1
Cedar Grove
DO
$22.8M

Due Diligence

1
Brookhaven Commons
MR
$38.4M

Closing

1
Harbor Point
MR
$28.5M

AI Associate

Ask anything about this deal...
1 deal

Everything else your team needs to run a deal.

See MotionCRE on your pipeline.

Book a personalized 30-minute walkthrough, tailored to how your team runs deals.

Questions about MotionCRE

Common questions about MotionCRE for home builder teams.

What is MotionCRE?

MotionCRE is a deal management platform built for commercial real estate and development teams. It centralizes your pipeline, documents, tasks, contacts, financing, and AI intelligence in one workspace.

What is home builder pipeline management software?

Home builder pipeline management software is a board that tracks each community and parcel from Land Identified through entitlement, construction, sales, and closing. Every deal carries its own documents, tasks, contacts, and key dates, so the whole acquisition and development pipeline lives in one place instead of a spreadsheet.

Is MotionCRE a homebuilder sales CRM or a construction management system?

Neither. MotionCRE is a deal and pipeline management platform for land and lot acquisition and community tracking. It is not a homebuyer sales CRM, not construction ERP, and not draw management software. You run the acquisition and development pipeline in MotionCRE and share documents with lenders and partners through data rooms.

Can I track land acquisition for a homebuilder in MotionCRE?

Yes. Track each parcel and community as a deal, with entitlement status, lot takedown schedules, key dates, contacts, and documents. Move deals across custom pipeline stages from Land Identified to Delivery, and see every active land deal in one view.

Can MotionCRE handle multiple communities at once?

Yes. Each community is a separate project in your pipeline. See all communities in one view, filter by stage or team member, and drill into any community for detailed lot-level status.

How do we track individual homes within a community?

Each home or lot can be tracked as its own deal within a community, with construction milestones, buyer contracts, and closing documents. Or track at the community level for a higher-level view.

Does it work for both production and custom builders?

Yes. Production builders use it to manage high-volume communities with standardized milestones. Custom builders use it to track individual projects with unique timelines and specifications.

Can we track trade partner relationships?

Every trade partner, supplier, and contractor is tracked in the contact system with full interaction history across all communities. See which trades are assigned to which projects and deals.

How long does it take to set up?

Create your pipeline stages (development, permitting, construction, sales, closing, warranty), invite your team, and start adding communities. Most builders are up and running within a day.

What does MotionCRE cost?

MotionCRE Team is $399 per month for 3 users. Plus is $599 per month for 5 users (with addon seats at $99/mo each). Power is $999 per month for 10 users (with addon seats at $79/mo each). All plans include full access to every feature.

Does MotionCRE include data rooms?

Yes. Every deal workspace includes a virtual data room for sharing documents with lenders, buyers, and partners. Set password protection and expiration dates, and track every view and download.

Your communities deserve a real system.

Pipeline value
$148.9M
14 deals3 closing soon
Deal workspaceActive
Oak Street Multifamily
Dallas, TX · Multifamily · 180 units
Value
$24.5M
Stage
Due Dil.
In stage
12d
AI Associate