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Pipeline management

Every deal, every stage, in one live pipeline.

Kanban and list views built for commercial real estate deal workflows. Configure stages for acquisitions, development, or any deal type, with days-in-stage, stalled-deal indicators, and clear ownership on every deal.

Pipeline

7 active deals · $148.9M pipeline value

All deals
New deal

Sourcing

3
Cedar Grove Apartments

Austin, TX

$12.2M

Mia Lopez7d
2 due
Riverside Commons

San Diego, CA

$5.0M

John Smith12d
Maple Ridge Office

Portland, OR

$9.4M

Amelia Nguyen5d

LOI

2
Harbor Point Plaza

Boston, MA

$28.5M

Marcus Bell21d
Crescent Medical

Denver, CO

$41.2M

Riya Patel16d
1 late

Closing

2
South Bay Retail

Long Beach, CA

$18.7M

Kai Lin11d
Parkside Multifamily

Seattle, WA

$34.0M

Jordan Diaz4d
How your pipeline should work

See exactly where every deal stands.

Spreadsheets and generic CRMs need constant updating. In MotionCRE the pipeline connects to every file, contact, task, and date on the deal, so what you see is always current for the whole team.

Custom stages

Stages that match
your process

Define custom stages for acquisitions, development, value-add, or any workflow. Move deals between stages and the entire pipeline updates instantly for every member of the team.

Pipeline

7 active deals · $148.9M pipeline value

All deals
New deal

Sourcing

3
Cedar Grove Apartments

Austin, TX

$12.2M

Mia Lopez7d
2 due
Riverside Commons

San Diego, CA

$5.0M

John Smith12d
Maple Ridge Office

Portland, OR

$9.4M

Amelia Nguyen5d

LOI

2
Harbor Point Plaza

Boston, MA

$28.5M

Marcus Bell21d
Crescent Medical

Denver, CO

$41.2M

Riya Patel16d
1 late

Closing

2
South Bay Retail

Long Beach, CA

$18.7M

Kai Lin11d
Parkside Multifamily

Seattle, WA

$34.0M

Jordan Diaz4d
Deal progression

Know what is advancing
and what has stalled

Days-in-stage appears on every deal card. Deals that have remained in a stage too long surface automatically across the board, the dashboard, and every report, so stalled deals are never overlooked.

MotionCRE

Welcome

New DealPipeline
Pipeline value
$148,900,000.00
Acquisitions$76.5M · 51%
Development$41.2M · 28%
Dispositions$31.2M · 21%
14 active deals3 closing
Execution32 / 47
68%complete
Done32
In progress9
To do6

Needs attention

3
Crescent Medical CenterStalled
In Offer / LOI · 21 days
Harbor Point ResidencesDue soon
DD contingency in 3 days

Portfolio

View all
All DealsClosing Soon 3At Risk 2
DealStageStatusValueDays
Oak Street MultifamilyDallas, TX
Due DiligenceActive$24.5M12d
Harbor Point PlazaBoston, MA
Offer / LOIActive$28.5M21d
Crescent Medical CenterDenver, CO
Offer / LOIActive$41.2M16d
Parkside MultifamilySeattle, WA
ClosingActive$34.0M4d
Deal workspaces

Full deal context
in one place

Open any deal to find its economics, files, tasks, contacts, notes, key dates, financing, and activity history in one place. Every deal is a self-contained workspace shared across the team.

PipelineOffer / LOIThe Kendall at Wynwood

The Kendall at Wynwood

Active
Add Task
Upload
244 NW 24th St, Miami, FL 33127·Miami·Multifamily
MR
Marcus Rodriguez
·Close Jun 21·10d in stage·
MR
JD
RP
4 members
·Last activity 2h ago
Street View of the deal property

Task Progress

View tasks
75%

complete

6 done
1 in progress
1 to do

Upcoming

View all
May 10LOI Executionin 3d
Jun 5DD Expiration
Jun 12Financing Contingency
Jun 21Final Close

By Stage

View tasks
Sourcing
3/3
Underwriting
3/5
Offer / LOI
1/4

Everything the pipeline does for you.

Custom pipeline stages for any deal type
Kanban board with drag-and-drop
List view with sorting and filtering
Days-in-stage tracking per deal
Overdue task flags on pipeline cards
Saved views with custom filters
Plans & pricing

Every plan includes full access to every feature.

14-day free trial, cancel anytime.

Team

3 seats

Small CRE teams of up to 3.

$249/month

That's $83/user when fully seated

Start 14-day free trial
What's included
  • 3 users included
  • 50 GB file storage
  • 15,000 AI credits per month
  • Unlimited deals
Platform features
  • Pipeline boards & list view
  • Deal rooms with files & tasks
  • AI Associate for documents & memos
  • Financing tracker & due diligence
  • Full audit trail

PlusMost popular

5 seats

Growing CRE firms scaling deal volume.

$399/month

That's $80/user when fully seated

Start 14-day free trial
What's included
  • 5 users included
  • Add seats at $69/mo each
  • 200 GB file storage
  • 35,000 AI credits per month
Everything in Team, plus
  • Team workload visibility
  • Workspace permissions
  • Priority email support
  • Higher AI credit cap

Power

10 seats

Institutional CRE firms with 10+ users.

$699/month

That's $70/user when fully seated

Start 14-day free trial
What's included
  • 10 users included
  • Add seats at $59/mo each
  • 1 TB file storage
  • 100,000 AI credits per month
Everything in Plus, plus
  • Lower per-seat cost as you scale
  • 5x storage vs Plus
  • ~3x AI credits vs Plus
  • Bulk seat management
FAQ

Questions about pipeline management

Common questions about running your CRE deal pipeline on MotionCRE.

Book a Demo
What is CRE pipeline management software?

CRE pipeline management software is a tool used by commercial real estate acquisition and development teams to track every active deal through every stage of the deal lifecycle. The pipeline shows what stage each deal is in (sourcing, underwriting, IC review, due diligence, under contract, closed), who is responsible for each deal, and how long each deal has been sitting in its current stage. Without dedicated pipeline software, most CRE teams track this in Excel or a generic CRM, both of which fall apart at scale because they lack the deal context (rent roll, T-12, lender info, due diligence checklist) that lives separately in Dropbox, email, and people's heads. MotionCRE is purpose-built for this workflow, with the pipeline view connected to every document, contact, task, and key date for each deal.

What is the best pipeline management software for CRE teams?

The best CRE pipeline management software is the one built specifically for commercial real estate workflows. Generic CRMs like Salesforce and HubSpot can be configured for CRE but require significant customization and lack the asset-class-specific fields (cap rate, NOI, T-12, rent roll, capital stack) that CRE teams work with. Enterprise platforms like Dealpath, Yardi, and MRI are powerful but priced for institutional firms; pricing is not public and typically requires a sales call and annual contract. MotionCRE is designed for small-to-mid acquisition and development teams (1-30 people) with pricing from $249 per month, custom pipeline stages per deal type, and a 14-day free trial.

How is CRE pipeline management different from a generic CRM?

A generic CRM is built around contacts and accounts moving through a sales funnel. CRE pipeline management is built around deals (specific properties or development projects) moving through underwriting and acquisition stages. The data structure is different: a CRE deal has economics (purchase price, cap rate, IRR), documents (rent roll, T-12, OM), location data, financing structure, key dates (LOI signed, PSA executed, closing date), and a multi-party workflow involving brokers, lenders, attorneys, and consultants. A generic CRM forces this into custom fields and contact records. A purpose-built CRE pipeline tool models the deal as a first-class object.

Can I customize pipeline stages for acquisitions vs development?

Yes. MotionCRE supports multiple pipeline workflows per workspace, each with its own custom stages. Acquisition teams typically use stages like Sourcing, Underwriting, LOI, Due Diligence, Under Contract, and Closed. Development teams use stages like Site Identification, Entitlement, Design, Permitting, Construction, Lease-up, and Stabilized. You can run both pipelines side by side in the same workspace, or segment them by team. Stage configuration takes about 5 minutes per pipeline.

How does MotionCRE compare to using Excel for tracking deals?

Excel is the most common starting point for CRE pipeline management because it is flexible, familiar, and already on every laptop. The problems start when teams scale past 8-10 active deals or add a second team member. The file corrupts. The versions diverge across team desktops. Updates from one person never reach another. Documents related to the deal live separately in Dropbox or email, so the pipeline is always behind the actual state of the deal. MotionCRE solves this by storing the pipeline alongside the documents, contacts, tasks, and notes for each deal in one place, with real-time sync across the team. Run your underwriting models in Excel, run your pipeline somewhere else.

How does MotionCRE compare to Dealpath for pipeline management?

Dealpath is an established enterprise platform for institutional CRE teams. Pricing is not published and typically requires a sales call, annual contract, and multi-week implementation. MotionCRE is designed for smaller teams (1-30 people) with self-serve setup, transparent monthly pricing from $249, a 14-day free trial, and no minimum seats. Dealpath is the right answer for institutional firms that need enterprise integrations, custom reporting, and a dedicated implementation team. MotionCRE is the right answer for acquisition and development teams that want pipeline, documents, tasks, and contacts in one place without the enterprise overhead.

What does CRE pipeline management software cost?

Pricing varies widely. Enterprise CRE platforms like Dealpath, Yardi, and MRI do not publish pricing and typically require a sales call and annual contract. Generic CRMs like Salesforce or HubSpot range from $50 to $300 per user per month per their published pricing, plus implementation costs that often run into significant consulting budgets. MotionCRE Team is $249 per month for 3 users, Plus is $399 per month for 5 users (with addon seats at $69/mo each), and Power is $699 per month for 10 users (with addon seats at $59/mo each). Every plan includes a 14-day free trial with full access. There are no annual contracts, no setup fees, and no minimum seats.

How long does it take to set up MotionCRE for pipeline management?

Most teams have their workspace operational within an hour. Account setup takes 2 minutes. Configuring custom pipeline stages takes about 5 minutes per pipeline type. Importing existing deals from Excel takes about 30 seconds per deal manually. Inviting team members and assigning deals takes another few minutes. Most teams import their first 10-15 active deals on day one and add the rest as they touch them naturally.

Can multiple team members work the same pipeline at the same time?

Yes. MotionCRE is multi-user from the ground up. Every team member sees the same pipeline in real time. Updates, stage moves, file uploads, notes, and task changes are synced instantly without refresh. Each deal has assigned ownership and team members. Activity logs show who did what and when. Team supports 3 users, Plus supports 5 users with addon seats at $69 per seat per month, and Power supports 10 users with addon seats at $59 per seat per month.

How do I track development projects with longer timelines in the pipeline?

Development pipelines work the same way as acquisition pipelines but with different stages and longer durations. MotionCRE tracks days-in-stage for every deal regardless of expected timeline, so a project that has been in Entitlement for 18 months still shows as active and progressing. Development-specific data like construction draws, milestone payments, and contractor coordination lives inside each deal workspace.

Explore more of MotionCRE

See your whole pipeline in one place.

14-day free trial, cancel anytime.

Pipeline value
$148.9M
14 deals3 closing soon
Deal workspaceActive
Oak Street Multifamily
Dallas, TX · Multifamily · 180 units
Value
$24.5M
Stage
Due Dil.
In stage
12d
AI Associate