The Asana alternative built for commercial real estate
Asana is a capable general-purpose work tool. But if you run a CRE deal team, you need a system that understands deals, not a tool you have to bend into one.
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Used by commercial real estate investment and development teams to manage deals from sourcing to close.
One system for every deal.
MotionCRE replaces the spreadsheets, shared drives, and email threads your team uses to manage deals.
Your entire pipeline, in real time.
Drag deals across custom stages from LOI to close. Filter by asset class, deal size, or assignee. Days-in-stage tracking shows you exactly which deals need attention before they go cold.
Explore pipeline
MotionCRE vs Asana feature comparison
CRE deal pipeline
MotionCRE
YesAsana
—Deal workspaces with files
MotionCRE
YesAsana
PartialFinancing and lender tracker
MotionCRE
YesAsana
—Deal rooms for external sharing
MotionCRE
YesAsana
—AI deal analysis
MotionCRE
YesAsana
—Pre-built CRE fields
MotionCRE
YesAsana
—Generic project management
MotionCRE
PartialAsana
YesSetup time
MotionCRE
MinutesAsana
WeeksStarting price
MotionCRE
$99/moAsana
$13/user/mo| Capability | MotionCRE | Asana |
|---|---|---|
| CRE deal pipeline | Yes | — |
| Deal workspaces with files | Yes | Partial |
| Financing and lender tracker | Yes | — |
| Deal rooms for external sharing | Yes | — |
| AI deal analysis | Yes | — |
| Pre-built CRE fields | Yes | — |
| Generic project management | Partial | Yes |
| Setup time | Minutes | Weeks |
| Starting price | $99/mo | $13/user/mo |
Why CRE teams look beyond Asana
Asana is a well-built general-purpose work management tool used by product teams, marketing teams, and operations teams across many industries. If your work is a series of tasks with owners and deadlines, it works fine.
Commercial real estate is different. A CRE deal is not a task. It is a structured object with dozens of attributes: purchase price, cap rate, unit count, square footage, broker, lender, closing date, inspection status, financing contingency, and so on. The deal has its own workspace: an offering memorandum, a rent roll, a T-12, inspection reports, and lender quotes. It has contacts: the broker, the seller's attorney, the property manager, the environmental consultant. It has a pipeline: sourcing to screening to LOI to DD to closing, with workstreams running in parallel.
Asana can be configured to track some of this. Teams create custom fields for purchase price, set up project templates for DD, and build dashboards to approximate a pipeline. The configuration takes weeks, depends on one internal champion, and breaks the moment someone adds a non-standard deal. More importantly, the tool never really thinks in CRE terms. Files are scattered. Lender quotes live in attachments. Contacts live in a separate CRM. Reporting is a one-off export.
MotionCRE starts with the CRE deal as the central object and builds the pipeline, workspace, documents, tasks, contacts, and financing around it. There is nothing to configure because the system already understands what a deal is.
Pricing, compared
Asana offers a Starter plan at $13 per user per month and an Advanced plan at $31 per user per month, billed annually. Both are generic work management plans. Neither includes any CRE-specific functionality, and most CRE teams end up on the Advanced plan or higher to get the custom fields and reporting they need.
MotionCRE pricing starts at $99 per month for the Solo plan, which includes everything: pipeline, deal workspaces, file storage, task tracking, contact management, financing tracker, deal rooms, and the AI Associate. The Team plan is $179 per month for up to three seats. The Business plan is $299 per month for five seats with per-seat add-ons available.
On a straight per-seat comparison, Asana can look cheaper. But the real cost comparison includes the time spent configuring Asana into a CRE workflow, the handful of add-on tools most Asana-based teams end up stacking on top (a CRM, a file storage tool, a BI tool), and the weeks of onboarding every new hire needs to navigate the custom setup.
Who each product is for
If your team runs a generic workflow, like marketing campaigns, product roadmaps, or cross-functional initiatives, Asana is a perfectly good tool. It is designed for that. You will get more out of it than you would out of a CRE-specific platform.
If your team runs commercial real estate deals, MotionCRE is the better fit. You do not need to configure a generic tool into a CRE workflow because the CRE workflow is already there. Every field, every workspace, and every report is designed for how CRE teams actually work. You get your team onboarded in minutes instead of weeks, and you stop paying for features you will never use while missing the ones you actually need.
Common questions
MotionCRE is purpose-built for commercial real estate deal teams, while Asana is a general-purpose work management tool. If you run CRE deals, MotionCRE replaces Asana for most of your deal-related workflows with a system that understands CRE out of the box.
Plans and pricing
Every plan includes full access to every feature. 14-day free trial, cancel anytime.
Team
3 seatsSmall CRE teams of up to 3.
That's $83/user when fully seated
What's included
- 3 users included
- 50 GB file storage
- 15,000 AI credits per month
- Unlimited deals
Platform features
- Pipeline boards & list view
- Deal rooms with files & tasks
- AI Associate for documents & memos
- Financing tracker & due diligence
- Full audit trail
Plus
5 seatsGrowing CRE firms scaling deal volume.
That's $80/user when fully seated
What's included
- 5 users included
- Add seats at $69/mo each
- 200 GB file storage
- 35,000 AI credits per month
Everything in Team, plus
- Team workload visibility
- Workspace permissions
- Priority email support
- Higher AI credit cap
Power
10 seatsInstitutional CRE firms with 10+ users.
That's $70/user when fully seated
What's included
- 10 users included
- Add seats at $59/mo each
- 1 TB file storage
- 100,000 AI credits per month
Everything in Plus, plus
- Lower per-seat cost as you scale
- 5x storage vs Plus
- ~3x AI credits vs Plus
- Bulk seat management
14-day free trial · Full access to every feature · Cancel anytime · No long-term contracts