MotionCRE Editorial
Written by the MotionCRE team.
Published July 1, 2026
ClientLook is a simple commercial real estate CRM owned by LightBox, priced at $129 per user per month or $1,068 per user per year. It fits solo brokers and small teams that want contacts, properties, comps, and a basic deal pipeline with almost no training, plus an included human virtual assistant service. Teams outgrow it when they need deeper reporting, due diligence tracking, financing workflows, or AI over deal documents, and the right alternative depends on which of those gaps is biting.
What ClientLook is in 2026
ClientLook has been the simplicity play in CRE software since 2009. LightBox announced its acquisition of the CRM on January 14, 2020, folding it into a suite alongside Real Capital Markets' transaction tools and LightBox's mapping and data products. The pitch has stayed constant through the ownership change: an easy CRM for commercial real estate that a solo broker can run without training.
The current product covers unlimited contacts with custom fields, property records importable from LightBox's database of over 155 million records, sales and lease comps, a consolidated deal pipeline across deal types, and collaboration hubs ClientLook calls deal rooms. Two things distinguish it from every alternative on this page: native iOS and Android apps, and an included human virtual assistant team that does data entry, listing administration, and lead capture on your behalf.
People search for alternatives when the simplicity that sold them starts costing them: reporting that cannot be shaped, an interface that has aged, and nothing at all for the deal execution work that follows a signed LOI.
ClientLook pricing, verified
Pricing from LightBox's product page, July 2026.
| Billing option | Price | Effective monthly | Notes |
|---|---|---|---|
| Monthly | $129 per user per month | $129 | Month-to-month after a 10-day trial |
| Annual | $1,068 per user per year | $89 | Paid up front per seat |
The annual rate makes ClientLook one of the cheapest credible CRE-specific CRMs per seat. The catch is the shape of the discount: getting to $89 effective means fronting $1,068 per user. A 3-person team choosing annual billing writes a $3,204 check on day one.
Where ClientLook wins
An honest accounting, because for a large share of searchers the answer is to stay.
Price per seat. At $89 effective on annual billing, nothing CRE-specific credibly undercuts it. Generic CRMs go lower but know nothing about comps or listings.
No training curve for basic use. Contacts, properties, a pipeline, and a mobile app. A solo broker is productive the first afternoon.
The virtual assistant service. Bundled human help with data entry is unique at this price point, and it directly attacks the reason most broker CRMs die: nobody updates them.
LightBox data. Importing property records from a 155-million-record national database beats typing addresses.
Mobile apps. Real native apps, which matter for brokers living in their car. MotionCRE, for comparison, is browser-based with no mobile app.
If you are a solo broker or a two-person listing team and the current gripe is cosmetic, keep it and bank the savings.
Join CRE teams already running their deals on MotionCRE.
Where it shows its age
Independent review data points at consistent weak spots. SelectHub reports 74 percent user satisfaction across its reviewer base, with praise for search filters and simple data entry, and recurring complaints on three fronts: limited customization of reporting and data visualization, an interface reviewers describe as clunky (one field per row in places), and slow performance on large datasets.
The deeper limitation is scope. ClientLook models relationships and listings. It has no due diligence checklists, no financing or lender tracking, no key-date management for PSA and closing deadlines, no document intelligence, and its deal rooms are internal collaboration spaces rather than secure external portals for sharing diligence files with lenders and partners. For a broker, none of that matters. For a team buying buildings, all of it does.
The deal room naming deserves one clarification, because two different products use the same words. ClientLook's deal rooms are internal hubs where a team logs updates, calls, activities, and files against a transaction. In deal management platforms, a deal room is an external portal: a password-protected page where lenders, partners, and buyers view the documents you choose to share, with visitor verification and access logs showing who opened what. Teams that need the second thing sometimes buy the first and end up running diligence over email anyway.
That scope line, more than any feature gripe, is what should drive the alternatives decision.
ClientLook alternatives by situation
You want more prospecting power, still broker-side. Rethink by Buildout at $129 per month matches ClientLook's price on monthly billing, and Rethink+ at $299 per month adds property ownership data and AI owner research for listing-driven prospecting. The whole Buildout family, including suite pricing and the platform fee caveat, is covered in our Buildout alternatives guide.
You want Salesforce underneath. AscendixRE gives brokerages a CRE layer on Salesforce infrastructure. It is also where many users of the now maintenance-only Apto CRM land, for the same reason.
You do acquisitions, not brokerage. Move categories. Deal management software is organized around deals moving through screening, underwriting, LOI, due diligence, and closing, which is a different data model from contacts moving toward a commission.
MotionCRE is the small-team option in that category. Each deal opens into a workspace holding files, tasks, contacts, key dates, and a due diligence checklist across eight categories, with lender outreach and quote comparison tracked per deal and an AI Associate that answers questions from the deal's own documents. The honest trade: no mobile app, no comps database, no virtual assistant service. It replaces ClientLook only when your work stopped being listings.
The per-seat math for a small team
ClientLook prices per seat. MotionCRE prices per plan with seats included, and the crossover point sits right where most acquisitions teams live.
A 3-person team on ClientLook pays $387 per month on monthly billing, or $267 effective on annual billing after fronting $3,204. MotionCRE's Team plan is $249 per month flat for 3 seats, billed monthly, no annual commitment. Over a year: $4,644 monthly-billed or $3,204 annual for ClientLook, against $2,988 for MotionCRE Team.
At 5 people the gap widens: $645 or $445 effective on ClientLook, against MotionCRE's Plus plan at $399 per month for 5 seats ($4,788 per year against ClientLook's $6,450 or $5,340). Below 3 people, ClientLook's annual rate wins on price alone, which is consistent with who each product is for. Both products let you test before deciding: ClientLook's trial runs 10 days, MotionCRE's runs 14 with full access.
Four questions before you switch
Most ClientLook decisions sort themselves in under an hour with four questions.
Does your revenue come from listings or from owning assets? Listings point back to the broker CRM aisle. Ownership points to deal management, whatever this year's CRM frustrations look like.
Does anyone on the team work primarily from a phone? If yes, weigh ClientLook's native apps heavily, because several alternatives, MotionCRE included, are browser-based only.
Is the virtual assistant service doing real work for you every week? If the VA team logs your calls and maintains your listings, price the replacement in your own admin hours before comparing subscriptions.
And is the complaint about the tool, or about a workflow no CRM of any kind will fix? A migration makes a bad process portable. Written stages, clear deal ownership, and a weekly pipeline review travel with you either way, and they matter more than the logo on the login screen.
Migrating off ClientLook
ClientLook migrations are small by CRM standards, which is a compliment to how the product was scoped.
- Export contacts, properties, and comps to CSV. If the VA team has been maintaining your data, it is probably cleaner than most CRM exports.
- Decide what the new system of record owns. Moving to another broker CRM, everything transfers. Moving to deal management, contacts and active deals transfer; comps history can live in a spreadsheet archive because deal platforms do not model comps.
- Rebuild the pipeline with real deals during the trial window. Two weeks of live use tells you more than any demo.
- Time the cutover against your billing. Month-to-month subscribers can leave any time; annual subscribers should run the evaluation a month or two before renewal rather than eating an unused prepaid year.
The pattern worth noticing across this page: ClientLook is good at what it was built for, and the searches for alternatives mostly come from people whose work changed underneath it. Match the category to the work first, then compare prices inside the right category.
Browse more playbooks, templates, and definitions in the MotionCRE resource library.